Week ending November 21, 2014


  • With most of the first round of one-on-ones completed, I have turned my attention to meeting and re-connecting with some of our more significant industry and community sponsors; this will be an on-going effort.  Next month I will start reaching out to the Dean’s Advisory Board members.
  • Kudos to Mohammad for this item: Renegotiation and acceptance of CoBA’s revenue model in working with Extended Learning on cross-University programs.  The revised model more equitably incorporates the total cost of running special programs and returns much more revenue to our college.
  • We talked about the importance of civility and professional respect among members of the college in our earlier All-College Meeting 5 weeks ago, and there are subtle hints of improvement, thanks to your efforts. A Harvard Business Review study of 20,000 employees showed that witnessing civility and being treated with respect was more important than recognition and appreciation. Further, employees who feel respected report 56% better health and well-being, 89% greater enjoyment and satisfaction with their jobs, 92% greater focus and prioritization, and 125% more meaning and significance in their jobs.

Alumnus Highlight:

Ana Simon is the co-founder with husband Rafael Pedroso of Sabor de Vida, a restaurant in Encinitas that serves authentic Brazilian BBQ using traditional methods of slow cooking premium meats over open flames.  Starting from a group catering and private chef business, Ana completed a Senior Experience project that resulted in a plan for the restaurant.  The project analyzed competition, pricing, and positioning in the ethnic restaurant space as well as selected the location for the restaurant.

Remember that name and this face: Ana Simon.anaSimon

Week ending November 14, 2014


  • Met with the new Office of Undergraduate Studies dean to understand how they plan to achieve their mission of increasing retention and graduation rate of our students.
  • We, as a college, also need to track alumni success measures such as employment.  One of our college’s strategic goals is to “enhance students’ academic and professional success” with a sub-goal of “develop methods to measure and track alumni success.”  Hence, we need to formalize the measurement methodology.  I am working on that objective, participation is welcome.  We will be using survey data captured from the Senior Experience Program on a going-forward basis to assist in tracking.
  • I recently analyzed detailed data from an alumni survey captured in Spring 2014.  Displayed below are data on employment status from CoBA graduates from before 2008 through fall 2013.  These data represent more encouraging results in post-graduation employment of CoBA grads than the two surveys conducted from Senior Experience students in Spring 2012 and 2013.The survey was sent to 18,096 University alumni and 1,499 (8.3%) were returned, of which 346 were CoBA graduates.  These results may be not be representative of the CoBA population as a whole and likely more positive as there is a self-selection bias.
  • Capture3
  • Spoke to about 70 incoming freshmen (pre-business) – thank you Nubia and Jeff for letting me speak to your first-year learning classes.
  • Arranging campus visit with select faculty by Nels Jensen, new editor of San Diego Business Journal, scheduled for the afternoon of Monday December 1.
  • Highly successful events this week, Doing Business in Mexico (thank you Klaus) and 4th Annual Female Entrepreneurs event.
  • I am still looking for recommendations of former alumni for a possible article/series of articles on “25 Success Stories of CoBA Alumni.”  Please give it 30 seconds of thought now and send me the name(s), otherwise you’ll have to live with mine.
  • Today is the last day to RSVP (using this link) for our All-CoBA Get Together from 5:30 – 7:30 pm at the Twin Oaks Golf Course on Friday, December 5.

Alumnus Highlight:

Erik Groset, hopefully known to many of you, is the co-founder of Zipbuds never tangle earphones.  Erik now manufactures and sells premium 4th generation Zipbuds with noise-cancelling microphone and remote, as well as travel conventional headphones and studio-quality headphones.  Protected by seven design and utility patents, Zipbuds are often copied but never equaled.

Remember that name and this face: Erik Groset.


Week Ending November 7, 2014


  • Attended both the OSCM and MIS Department Advisory Board meetings this week and was impressed with the caliber of members.  The OCSM Board in particular, having been in place for some time, had working groups that had accomplished significant progress since their last meeting. They had three active committees:
    • Professional Curriculum Advising
    • Student Enrichment Committee
    • Professional Connections Committee
  • The Curriculum Advising Committee had surveyed industry associates to determine what key skills/characteristics employers are looking for in a new hire, as well as what are the needed top ten core competencies.  The good news is that there is fairly good alignment with our course offerings, however soft skills were identified by both this Board and the MIS Board as needed key skills.
  • Six more one-on-ones completed, only a few left!  Please contact Eve McElrath if yours needs to be scheduled.
  • I met with numerous community partners this week: Chairmen’s Roundtable, RBTK CPA’s, Wells Fargo, TriCity Hospital, CBIZ, and the editor of the San Diego Business Journal.


  • Nels Jensen is the new editor in chief of the San Diego Business Journal and quite interested in working with CoBA.  He’ll be coming to campus to explore feature article and quarterly report opportunities about work at our college.  I will reach out to several faculty but, if interested in joining us, please let me know.
  • Don’t forget our All-CoBA Get Together from 5:30 – 7:30 pm at the Twin Oaks Golf Course on Friday, December 5.  We have 44 people who have not RSVP’d.  Please RSVP now using this link. I hope you can make it!

Alumnus Highlight:
Tracy Petrucci is a 2006 CoBA Marketing graduate who, upon graduation, worked for her mother’s retail shop wondering how she could more effectively use her marketing skills.  Fast forward a few years and, with the encouragement and support of faculty from our college, she had a minimally viable business underway specializing in social media marketing.  Tracy has grown her skills (e.g. 6 and 8-way A/B testing), and is an associate faculty member at MiraCosta College as well as teaching social media marketing in numerous adult education classes.  She now commands $120 per hour specializing in social media. She outsources graphics design, video production, etc. to a series of partners.  Though Tracy prefers to keep her business small and manageable, there is no doubt that she has the skills and experience to build it to a full-fledged agency.

Remember that name and this face: Tracy Petrucci.