Week Ending January 29, 2016


  •  Please join me once again in welcoming new tenure-track faculty members Kim McCarthy (Management), Nima Zaerpour (Zaerpour (Operations & Supply Chain Management), as well as new Director of Student Success Jill Laing.  Syed Zaidi (Accounting) will be re-joining us in June.
  • On student success: I have been spending a fair amount of time speaking with some of the schools that achieve student job placements of 100% at graduation.  Further, there are a small number of programs that offer some financial support to graduates who have not been placed, and at least one institution that guarantees a job at graduation or all fees and expenses are reimbursed.  Our goals will be more attainable, but that doesn’t mean there isn’t room for improvement.  I hope that you will continue to join Jill, myself, and others in our college already working towards better job placement at graduation.


  • In conjunction with Ann Fiegen, Don Sciglimpaglia, several board and numerous industry members, we are exploring the range of possible credible business services we could offer or refer to closely-held businesses in our served area.  One of the many possibilities being explored is being a satellite Small Business Development Centers (SBDC) that is funded by the SBA.  If you are interested in hearing more, please contact Jim or Ann or Don.
  • All faculty – recall that we offer financial incentives to those that author or contribute to popular press items.  This experimental program will run through May 13, 2016 and has been quite lucrative for a few of our faculty as well as assisting in reaching our strategic goal #6, namely “enhance perceptions and increase awareness about CoBA”.  And, if you have not done so, please add you name and area of subject-matter-expertise to the CSUSM Experts Directory.
  • Upcoming event: Full STEAM Ahead, Feb 18, 5:30-7:30 pm, USU Ballroom – This event examines the significance of an arts education background and its contribution to success in the fields, and indeed the business of, STEAM – science, technology, engineering, art, and mathematics.This is the second in our new series Emerging Business Concepts & Applications (EBCA) events that feature one or more CoBA faculty members presenting their research along with one or more business professionals to discuss the applications of the research in business environments. This work was a collaboration cross-college between Ben Cherry, Raj Pillai, and Merryl Goldberg (CHABBS/School of Arts/Music).

Celebration of Successes

  • In partnership with the Human Development and Computer Science and Information Systems departments CoBA completed four cross-college Senior Experience projects in fall 2015. Seven cross-college projects are planned for spring 2016. Kudos to Ed Ashley, several brave faculty from CoBA, CSM and CoEHHS and the 19 students involved.
  • The Fully Employed MBA (FEMBA) International Airport Study received a lot of attention from several media outlets including KPBS, The San Diego Union-Tribune, KUSI-San Diego, San Diego Reader and Our City San Diego. The research that was done in three phases over the past three years suggests that the most feasible location for a new international airport would be adjoining Marine Corps Base Camp Pendleton.

Alumnus Highlight

Derek Gallanosa is a 2008 CoBA Marketing graduate and head brewer at Abnormal Brewing Company.  Starting as a home brewer, he trained in an assistant brewer role at Karl Strauss Brewing Company before joining Abnormal.  Derek also teaches the Marketing Craft Beer course for the Business of Craft Beer Certification Program at SDSU.  You can read more about Derek here.

Remember that name and this face: Derek Gallanosa.